London World Travel Market 2013 will be the biggest and best ever with an increased focus on three growth sectors of travel technology, luxury and business travel.
The new look WTM 2013, which takes place between Monday 4th and Thursday 7th November, will see:
- The Travel Technology region become its own event within WTM called The Travel Tech Show at WTM.
- World Travel Market is also launching a dedicated Luxury Showcase, in association with fellow Reed Travel Exhibitions event International Luxury Travel Market.
- Business Travel Market, WTM’s sister event, will co-locate with WTM at Excel for Wednesday 6th and Thursday 7th November.
Travel Technology has been the event’s fastest growing region over the past few years.
In 2011 the region grew by 40 per cent and has increased by a further 30 per cent for WTM 2012.
WTM 2011 generated more than £102 million in industry deals for travel technology exhibitors and is the biggest travel technology event in the UK (in terms of floor space, exhibitors and events programme).
The success and size of the Travel Technology region merits it being an event in its own right.
Technology purchasing is done by different buyers to holiday contracting and this will be recognized by The Travel Tech Show at WTM, with dedicated focus and resource.
The Travel Tech Show at WTM will take place across the four days of WTM.
Recognizing the growing importance of the luxury sector WTM is launching a two-day Luxury Showcase event, which will take place on Monday 4th and Tuesday 5th November at ExCeL, London.
The first day will be appointment-led with the second day including a dedicated conference programme.
Finally, RTE research shows 17,000 WTM visitors are interested in business travel meaning the co-location of Business Travel Market with WTM improves the offering for exhibitors and visitors for both events and demonstrates RTE’s continued commitment to deliver new business opportunities for its stakeholders.
Reed Travel Exhibitions chairman World Travel Market, Fiona Jeffery, said: “World Travel Market is the event where the industry comes together to conduct its contracting.
“WTM 2012 will generate close to £2 billion of industry deals, following on from WTM 2011 facilitating £1.7 billion.”