Over the weekend we received reports from well informed sources reviled that Preliminary figures from the year’s earnings 2011 revealed that the tourism sector had topped the list of the biggest earning foreign exchange in the country last year. That same year is believed to have seen new arrival records being established.
The uncanny PR and marketing skills by a coalition of private and public sector promoters has had Rwanda arrivals rising high and high and then more high. This came after the widening network and increased flight frequencies by national airline, now flying 6 times a week to Dubai, also the coming of KLM to Kigali which now operating 5 times a week from Amsterdam connecting to Rwanda in concurrence with stops in Entebbe Uganda which have translated to more and more tourists hence connecting to the well-known ” land of a thousand hills,” which is Rwanda.
With the support of Rwanda, more beds are going to be added in the capital of Kigali also in key upcountry locations, to control the challenge of last year when fully booked hotels thwarted clients from being able to come to the country due to lack of confirmed accommodation.
Conference tourism and the opening of new attractions, like the bird trails outside the national parks and the launch of the Congo Nile Trail, have all contributed. Congo Nile Trail fully came into play last year which gave Rwanda a lot of exposure.