Serena has done it again one ought to say, when news broke that one of the worlds leading travel magazines, Conde Nast, has declared their Kirawira Camp as the world 5th best property, according to a vote taken by the readers of the magazine.
Today, 01st of December, is Serenas big day in Dar es Salaam, when it officially rebrands the former Moevenpick, former Royal Palms and former this and that as the Dar es Salaam Serena Hotel, after purchasing it from the previous owners and putting a lasting seal of quality management on the hotel, which had changed brands just once too often before.
Serenas entry into Dar es Salaam had their competition shaking in their boots as one regular source in Dar put it, as again other supposedly top hotels too had shown the habit of changing leading hotel management brands on a frequent basis, the last one being Kempinski being kicked out in favour of Hyatt.
Serena, wherever they operate, bring top notch quality to the market and owning the hotel now will ensure that this remains so in the very long term, giving the competition cause enough to re-assess their own quality vis a vis Serenas expected performance.
The news therefore, that their Kirawira Camp has been voted as Best alongside other top global properties will only boost Serenas standing in the Tanzanian market, where they have last year added two top of the range properties in the Selous game reserve. Earlier in the week information was also received of completed upgrades at their Serena Mountain Village near Usa River, outside Arusha, where the original rondavels received a major facelift and are now designated as family rooms, accommodating three with ease. A new access road from the main highway has also been officially commissioned, constructed of course by Serena Hotels at their own expense, to make the final journey to this fine property, located above Lake Duluti in the midst of an extensive coffee plantation, a joy for arriving tourists.