Precision Air, Azam Products and University of Dar es Salaam are among top 20 of the country’s consumer super brands for 2013, according to the London based research firm, The Centre for Brand Analysis (TCBA).
Also on the list, according to the TCBA, 2013/14 super brands are Vodacom, Mlimani City, National Microfinance Bank (NMB), Coca Cola and Fanta, and M-Pesa. Others in the list are Kilimanjaro Drinking Water, Chai Bora, Panadol, Foma Gold, and Kilimanjaro Music Award.
The Project Director for Superbrands East Africa, Mr Jawad Jaffer, said in difficult global economic times a strong brand provides businesses with powerful advantage over rivals. “As such all the brands rated highly by both the experts and consumers we surveyed should be delighted that their reputation might provide them with a vital foundation in which to outperform the market,” he said.
On top of the list are two media houses ITV and Cloud FM beating international icon brand such as Coca Cola. The list was computed following a detailed research process overseen by TCBA after incorporated views of both a council and over 600 consumers in a bid to seek and identify the nation’s strongest brands.
This approach was coupled with the judgment of the Independent Council of Marketing experts which makes this year’s exercise very exciting once again.