Morocco seeks to attract around 479,000 Italian tourists by 2015, that is an increase of over 10 percent compared to the previous year, Morocco’s Tourism Promotion Office (ONMT) said.
A strategy has been devised by ONMT to achieve this goal, ONMT Delegate in Italy, Jazia Santissi told MAP.
“We managed to achieve a 7 percent growth in arrivals and 10 percent increase in overnight stays in 2014 thanks to targeted proximity actions”, she added.
According to Santissi, 381,614 Italian tourists visited Morocco for 400,000 overnight stays in 2014.
ONMT has carried out a marketing campaign to attract more Italian tourists, notably through close relations with Italian travel agencies and media outlets, especially radio and TV channels.