Kampala Coach launches domestic tourism campaign

Regional public service bus company, Kampala coach has announced a strategic partnership with Narok county council and Africa Eco Safaris to launch an east African domestic tourism campaign.

This is with an aim of taking a further step in promoting the region’s integration process, with hopes to include ministries of tourism for Kenya, Uganda and Rwanda together with Kenya tourism board and EALA.

While launching the campaign dubbed ‘2011-know your EA Community’ at a Nairobi hotel Friday, Kampala coach regional general manager Rob Nursten said as a truly east african leader in the public transport sector, promoting regional integration through diversified activities is key in speeding up the process.

“Our strategic partners will help in endorsing this product and give us price concessions to boost regional tourism at a more affordable costs”, Nursten added.

The company’s regional head of marketing and customer relations, Craig Inda said the plan for domestic tourism has been in the making for the last two years, involving a lot of planning and research to ensure maximum effect of trips.

“Our choice of routes will be designed to be scenic with maximum effect to our guests while on transit to game parks, reserves, beaches and other sites”, Inda added.

He said key to this effort was crafting packages that are affordable to the region’s population and exciting to the whole world.

Inda said the initial campaign targets Maasai Mara, Tsavo East and Mombasa with future plans for most regional parks currently frequented by overseas tourists. The campaign targets to net over 500 East Africans monthly.

Kampala Coach which began its operations in 2007 to provide cost effective long distance travel while its sister company, Interstate Courier Express (ICE) provides courier services across the border, have been on the front line in promoting integration of the East African Community.

The addition of African Coach Tours (ACT) is part of the company’s strategic growth.

With a fleet in excess of 60 luxury coaches spread across 44 regional offices, the company ferries over 700,000 passengers annually.

Currently it operates within Kenya, Uganda, Rwanda, South Sudan, Burundi, DRC, Tanzania and soon Malawi, Zambia, Zimbabwe and South Africa

Compiled by Jackie
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