The World Food Travel Association (WFTA), the world’s leading authority on food tourism, and the United Association of Food & Beverage Merchants of Macau (UFBMM), the leading food and beverage trade association in Macau, announced today the signing of a memorandum of understanding that makes Macau the Association’s second embassy world-wide and its first embassy in Asia. The Association’s first Embassy was founded in Portugal, where the next World Food Travel Summit takes place April 6-11, 2015.
Under the new partnership agreement, WFTA and UFBMM will work together to preserve and promote Macau’s culinary culture. Both organizations also seek to develop Macau as a food tourism destination, which will lead to a number of projects the two groups will work on together. The first join project is to discuss the suitability of holding a future World Food Travel Summit & Consumer Food Travel Expo in Macau. The collaborative work will benefit Macau’s hotels, resorts, restaurants, food and drink retail stores, tour operators to Macau and related food, drink, travel and hospitality businesses.