Principal Tourism Officer, Mr Asantael Melita, said American tourists have been leading the pack for three consecutive years with their numbers averaging 80,000. About 600,000 visitors from at least 50 countries tour the Ngorongoro Crater annually.
The United Kingdom comes second by sending to Ngorongoro around 50,000 tourists annually and Germany takes the third position with nearly 40,000 visitors, slightly ahead of France which sends 34,000 people into the caldera. At least 16,000 tourists from Australia also visit the crater annually while Scandinavian countries pool in 15,000 tourists into the crater ahead of Canada with 13,500, Spain with 12,000 and Italy which brings in 11,000 visitors.
Ngorongoro Conservation Area Authority Public Relations Manager (NCAA) Adam Akyoo, said the revenue at NCAA has been going up each passing year with the latest figures indicating that over 56bn/- was earned in 2012 up from 52bn/- collected in 2011. NCAA, with its flagship feature the wildlife -filled Ngorongoro crater, the Laetoli archaeological site, mysteriously moving hill of sand and the lush-green Embakai Crater is the country’s leading tourist destination.
Serengeti National Park which is the second largest in the country after Ruaha, is also the second most popular site attracting 350,000 tourists annually.