Uganda in marketing drive to grow tourism sector


The Uganda Wildlife Authority has lined up a number of strategies that seek to create visibility for Uganda’s tourism.

The Wild Life Authority in partnership with the Civil Aviation Authority has branded Entebbe Airport seeking to showcase Uganda’s tourism features. The moves according the UWA will help to boost Uganda’s tourism.

Speaking at the function in Entebbe recently, Dr Andrew Seguya, the UWA executive director, said branding is the first step in recognising Uganda’s beauty, adding that in the second phase of the project, the wildlife body will brand the road signs from the airport to Kampala.

CAA offered six pillars and the facia for branding. According to Dr Seguya, UWA is in negotiations with CAA to give them more space at the airport for the same. The airport branding is among the many initiatives that UWA and other players in the tourism industry are undertaking to fully exploit the visibility created by Lonely Planet, a British tourist guide that ranked Uganda the number one tourism destination to visit in 2012.

Tourism minister, Prof Ephraim Kamuntu retaliated the need to revive the Uganda Airlines to promote and develop the tourism industry. “A country cannot develop tourism conveniently and effectively if it does not own a national airline,” Prof Kamuntu said, adding, “this will give the tourism sector a boost because the airline will work with world tourism coordinators and operators to bring in tourists.”

Dr Seguya said other plans in showcasing Uganda’s beauty to promote tourism include branding national parks, building better gates and signage, providing information about the protected areas through websites and developing birding and other adventure products.

Compiled by Jackie
Uganda Tourism newsUganda safari news and gorilla trekking

Previous ANOTHER MILITARY PLANE CRASH PROMPTS CALLS FOR MAJOR SAFETY OVERHAUL
Next AIR UGANDA NOW TOPS PREVIOUS TOP OFFER OF 2011 WITH ZANZIBAR PACKAGE