For three days, and three days only, between the 07th and 09th of December, will British Airways in Uganda sell business class fares to the UK and Europe 1 for a mere US Dollars 256 return, PLUS taxes. Outbound travel must take place, from Uganda to the chosen point in Europe, between the 21st and 31st of December, both dates inclusive while the return journeys to Uganda must be completed between 29th December and 08th January 2012 latest. As there are only limited seats available, the race will be on as of opening time tomorrow to get one of those prized seats in the front cabin of British Airways for a throw away price, or as the marketing executives put it, an early Christmas bonus for our faithful travelers.
Other airlines flying directly from Europe are said to ponder similar measures to stimulate travel over the holiday season out of Entebbe, but then so are the Gulf based airlines like Emirates, Qatar Airways and now Gulf Air, which only commenced their scheduled flights yesterday. Launch fares from the latest entrants and special market fares by the more established airlines will all but spur a tough battle for customers, who are known to wait and bide their time to snatch up the best offer available, just leaving enough time to get their Visa applications processed, in case of Ugandans, or else to spring a surprise on families by turning up under the Christmas trees in Europe quite unexpectedly.