The Tourism Authority of Thailand’s (TAT) new “2015 Discover Thainess” campaign’s grand opening celebrations recently coincided with the 35th Thailand Tourism Festival were held with great fanfare and were attended by thousands of locals and tourists. The TAT’s Thainess parades brought crowds onto the streets while the five-day tourism fair attracted over 600,000 Thai and foreign visitors and generated some 230 million Baht in revenue.
Thai colour and culture filled the streets of Bangkok last week when the “2015 Discover Thainess” tourism campaign kicked off with a series of parades through the city’s biggest shopping districts. Meanwhile, the TTF 2015, held from 14 to 18 January, showcased a taste of all the regional delights that can be found year round by Thai travellers and foreign visitors alike.
TAT Governor Mr. Thawatchai Arunyik said, “The parades were part of the opening ceremonies for our new global tourism campaign that aims to promote the kingdom’s distinct cultural elements that make it uniquely Thai. This spectacular event was presided over by Prime Minister General Prayut Chan-o-cha and was attended by thousands of locals and tourists who watched the colourful floats go by and revelled in the fun atmosphere.”