A giant image of Milo, the new mascot for airberlin’s topbonus frequent flyer program, will soon be cruising the skies along the airline’s European route network. The very first Airbus A320-200 to carry the mascot’s likeness, registration D-ABFO, will take off from Munich at 8:20 a.m. on January 31, 2015, and is scheduled to arrive in Hamburg at 9:40 a.m. From there, Milo will continue to Palma de Mallorca, touching down at 1:40 p.m., before completing the final leg of the journey and landing in Faro at 3:20 p.m.
Measuring approximately 22 meters in length, both sides of the aircraft will carry an image of Milo the red ostrich. Seven employees at airberlin’s technical service in Munich were responsible for the paintjob, which kept them busy for 2 days in total.
“Milo will take to the skies to increase the prominence and visibility of topbonus at the approx. 120 airports across the European route network. We will continue in our efforts to make our frequent flyer further even more attractive this year, and will therefore reach out to people who strictly speaking may not be the most frequent flyers. We are confident that the Airbus decorated with the friendly image of Milo will continue to increase awareness of topbonus within this particular target group,” explains Anton Lill, Managing Director at topbonus.
The scheduled routes the Airbus will service over the coming days are shown at airberlin.com/topbonusflieger. There will be a competition on airberlin’s social media channels on February 2, 2015 to coincide with the première of the topbonus plane, inviting people to report sightings.
Topbonus is using Milo to target infrequent flyers in particular. Ostriches are the world’s largest flightless birds, and topbonus is helping Milo realise its dream of soaring across the skies by collecting miles on the ground with around 100 topbonus partners. These miles can then be redeemed for free tickets and other attractive premiums.
Topbonus is Germany’s second largest frequent flyer program and has received multiple awards as one of the leading customer loyalty programs with more than 3.7 million members. With 20 partner airlines and around 100 renowned partner companies worldwide, and by using the airberlin Visa card, members collect topbonus miles that can be redeemed for award flights, further exclusive benefits and used online in the topbonus Shop.