Spafinder Wellness 365™ today released its 12th report on the top 10 spa and wellness trends set to unfold in 2015 and beyond. In the sea of trends lists appearing each new year, the company’s definitive spa and wellness industry forecast is unique for taking a global view of what’s trending across the wellness landscape—including spa experiences, fitness, beauty, travel, nutrition and corporate wellness—and for providing in-depth information about each trend
“In our 12 years of trend-tracking, we have never seen spa/wellness concepts go so deep and global, be so meaningful and move in so many surprising, provocative directions,” said Spafinder Wellness, Inc.® Chief Brand Officer Mia Kyricos, who helped steer the research team, along with Susie Ellis, president of Spafinder. “Our goal is to provide an in-depth resource and help the industry make informed decisions by analyzing the social, cultural and economic shifts that fuel each trend.”
One trend that stood out as largely unthinkable even a few years back is the increasing adoption of cannabis as a source for healing ingredients and treatments. As a wave of medical/recreational marijuana legalization sweeps across the U.S. (soon in Uruguay and likely other global regions), cannabis is getting a “wellness makeover,” with new spa, beauty, travel and yoga applications.
The trends also take an unexpected turn, with wellness traditions from Islamic worlds ascending, and food and beauty ingredients and spa experiences from regions like the Middle East and Africa set to grab headlines. And there is a search for simplicity, with everything from retreats where silence comprises “Beyond the Stars” experiences to new master-planned “Wellness Communities & Cities” with “front porch” values like walking to work/school and growing one’s food.