The arrival of international airlines in Somalia, after years of standing on the sidelines and leaving the challenging but lucrative Somali market to local airlines like Daallo and Jubba, changed the aviation game in the country over the space of just a few months.
Turkish, now flying daily to Mogadishu and Ethiopian flying to Hargeisa suddenly offered a wide range of connections through their respective hubs in Istanbul and Addis Ababa, leaving the point to point operators Daallo and Jubba suddenly see the loss of market share of passengers who hitherto used them to fly to for instance Dubai and Nairobi to connect on other airlines to their final destination.
It is understood that the two brands will continue to fly with their existing livery for a while until the new single airline will launch an own logo and brand identity.
Both Jubba Airways Chairman Said Quailie and Daallo Chairman Mohamed Yassin, when making the announcement, took a swipe at the Somali Federal Government for having done little to afford them equality if not protection or involve them in the bilateral air service negotiations which facilitate the entry of Turkish Airlines and Ethiopian into the Somali market.
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