SERENA GOES TO DAR ES SALAAM


East Africas premier hotel, resort and safari lodge company Serena Hotels, is finally closing a glaring gap in their portfolio with the reported taking over of what used to be, amongst other brand names before, the Moevenpick Dar es Salaam, aka Royal Palm and previously the Sheraton Dar es Salaam. With flagship hotels in Nairobi, Kampala and Kigali it was long hoped for by Serenas faithful clientele, that Dar es Salaam too would come on line sooner rather than later, and their wish will soon be reality now as an announcement is thought to be quite imminent.

The Serena hotel group, established in Kenya in the 1970s with a hotel in Nairobi, two safari lodges in the Masai Mara and Amboseli and a beach resort north of Mombasa, has since graduated in to the big league and is the undisputed market leader in terms of quality and location reach not just in Kenya but also in Tanzania, Uganda, Rwanda and Mozambique. Their city hotels, all members of Leading Hotels of the World are competing in their respective locations with such global brand giants as InterContinental Hotels, Hilton Hotels, Fairmont, Hyatt, Sheraton and in Kigali soon with Marriott, due to open a hotel there in 2012. Yet, Serena has become an African brand par excellence over the years in their own right and ably holds its own and then some more in comparison with the big league players. Quoted on the Nairobi Stock Exchange the company has persistently outperformed their local rivals and is considered as one of East Africas Blue Chip companies, their shares being held in institutional investment portfolios as well as private ones.

The takeover of a hotel in Dar es Salaam, to be rebranded the Dar es Salaam Serena Hotel also reaffirms Serenas confidence into the future market development of business and tourism travel in the region and makes it the only hotel group with a significant presence in all the 5 East African Community member states. Success begets success comes to mind and a hearty congrats it is to the Serena family and its latest member joining the collection.

Compiled by Jackie
Uganda Tourism newsUganda safari news and gorilla trekking

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