The recently concluded World Travel Award ceremony in Sharm el Sheik has crowned Serena Hotels Ngorongoro Safari Lodge as Best in Tanzania, a well-earned accolade and not the first but one of many Serena has captured over the years. Attention to detail from the very moment the company sets eyes on a potential site to the final touches before opening a lodge or resort, and then the crucially important service levels from the moment a guests arrives and check in to the moment they leave as friends and ambassadors have made the collection of Serenas hotels, resorts and safari lodges and camps some of the most sought after properties in Eastern Africa, at least for those travelers for whom quality not only matters but is a mandatory requirement. Established in the 1970s in Kenya and then eventually spreading their wings to Tanzania in the mid-90s, to Mozambique, Uganda, Rwanda and Burundi, Serenas name has become synonymous with the best locations and the highest standards. Quoted on the Nairobi Stock Exchange as a public company Serenas holding TPS (East Africa) has persistently performed well and made profits even during the most challenging periods of economic upheavals around the world, a testimony to the qualities of prudent management.
The Ngorongoro Safari Lodge is built into the top of the rim of the crater and literally invisible from the bottom of the caldera, a result of the use of local stone and vegetation to conceal the lodge unless one trains binoculars directly at it from the distance. Promoting the use of environmentally friendly operating practices including using the exhaust heat by the state of the art generator plant to heat water has reduced the carbon footprint of the lodge, as is the case in the other safari lodges and tented camps owned and operated by Serena across the region.