Korean Tourism is launching a new campaign that will highlight five ‘Ks from Korean culture that appeal to travelers: K-Food, K-Wave, K-Spirit, K-Place and K-Style.
The Korea Tourism Organization is launching the country’s new tourism brand in partnership with the WTM Buyers’ Club at World Travel Market – the leading global event for the travel industry.
Through its deal to become headline sponsor of the WTM Buyers’ Club, the KTO wants to convey the campaign’s message that Korea is diverse, vibrant and ideal for leisure and business travelers.
WTM Buyers’ Club, the leading travel business network, is WTM’s business club for senior travel industry buyers with direct purchasing responsibility.
More than 8,500 members of the WTM Buyers’ Club attended WTM last year, agreeing deals worth £2.2 billion – and this is forecast to rise to an impressive £2.5 billion for WTM 2014.
This year, it will offer buyers the chance to attend two WTM Speed Networking sessions, as well as other benefits such as fast-track access and meeting rooms.
The official launch of ‘Imagine Your Korea’ will be in the Buyers’ Club Lounge, North Hall, on Tuesday 4 November.
Attending the event will be Changho Cha, Director of the KTO in London; Choo Suk Byun, Chief Executive of the KTO; and His Excellency Sungnam Li, Ambassador of the Republic of Korea.
The event is open to all Buyers’ Club members, and guests will be entertained by break dancers and K-Pop entertainers while sipping Korean cocktails and enjoying Korean canapés.
Guests will also be entered into a prize draw to win a holiday to Korea.