KENYA TOURIST BOARD SEEKS NOVEL WAYS TO MARKET THE COUNTRY



A source close to the Kenya Tourist Board has confirmed that arrangements are being finalized to produce a theatre play named Out of Africa The Magic of Kenya due to be launched in some of Kenyas key European markets later this year. Shows are due in the Netherlands, Belgium, Luxemburg and Denmark but according to the source this may only be the beginning of spreading the activity further into the EU, or else use similar shows in emerging and new markets, where KTB intends to showcase Kenya as a safari and beach destination with immense cultural and historical background too.
No information could be obtained though if Kenya would intend to showcase the performance at the annual World Travel Market in London in November this year, when the world comes to the UK for the years last big tourism trade fair to discuss trends and performances, but also to sign crucial contracts for 2013 and beyond.

Compiled by Jackie
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