The Singapore Media Festival (SMF) brings together four complementary film and TV events comprising markets, conferences, awards and festival screenings. Ahead of the inaugural event, the Media Development Authority ofSingapore (MDA), event partners and chairman of the SMF Advisory Board, shared their vision and goals for the festival taking place from 4 to14 December 2014.
SMF shines spotlight on Southeast Asia’s growing media industry
The combined strengths of the four marquee events under the umbrella of SMF is set to attract the best and brightest film and TV talent fromSoutheast Asia and beyond to forge partnerships, exchange ideas, trade content and celebrate creativity and talent. More than 5,000 industry professionals including filmmakers, producers and celebrities from over 60 countries are expected to attend the Asia TV Forum & Market (ATF), ScreenSingapore and the Asia TV Awards, while an audience of more than 10,000 are expected to participate in the Singapore International Film Festival (SGIFF).
“The Southeast Asian media industry has experienced rapid growth and development over the past few years, becoming a source and strong contender of creative and innovative content. Many media industry professionals now recognise the huge potential of Southeast Asia, and are looking to tap into this burgeoning market,” said MrRobert Gilby, chairman of the SMF advisory board and Managing Director of The Walt Disney Company (SEA).
“SMF aims to ride on this potential to strengthen Singapore’s position as the gateway to the region, and fill the need for a regional media event that will bring togetherSingapore and Southeast Asian content and talent to be enjoyed by viewers from all over the world,” he added.
As a prominent platform to showcase Southeast Asian films, SGIFF has launched the careers of many reputable Southeast Asian filmmakers such asSingapore’s Eric Khoo, Kelvin Tong and Indonesia’s Riri Riza. ATF and ScreenSingapore also have a strong draw in the region, with 52% of buyers coming fromSoutheast Asia, while The Asian Television Awards receives more than 1,300 submissions fromAsia, of which Southeast Asian entries make up 64%.
Last year, when ATF and ScreenSingapore were co-located for the second year running, it out-performed the previous two editions of ScreenSingapore with more than 4,300 film and TV trade participants from 60 countries, and achieved business deals worthUS$220.33 million. This was a 10% increase in attendance from 2012 with a corresponding increase of 8.2% in content sales. The growth also further bolsters the event’s role as one ofAsia’s key platforms for international and regional media companies to come together to network and trade.