Hilton Worldwide announced today plans to have 500 new restaurants globally in three years. In support of this goal, and after the successful launch of Hilton Worldwide’s internal website, hiltonrestaurantconcepts.com, an external version of the site is available now, under the same domain name, to help partner with approved restaurateurs in bringing their concepts into our hotels.
Since its launch internally, the website has secured nearly 900 registered hotel owners, interested in identifying new hotel restaurant concepts, resulting in more than 700 visits from 44 countries. Additionally, it has generated such successes as the pairing of the Washington Hilton with one of the first East Coast introductions of Coffee Bean & Tea Leaf and the development of Hilton McLean’s award-winning original food and beverage concept, Härth.
“Our goal is to provide our hotels with great concepts that are unique to their regions and offer menu options that will appeal to their repeat customer base,” said Beth Scott, vice president, food and beverage concepts, Hilton Worldwide. “It’s also a great opportunity for restaurateurs interested in growing their brand.”
Restaurateurs who visit their website will be asked to input concept details—menu offerings, design elements and price points—to be considered for inclusion in the website. Upon acceptance, the concept will be loaded for hotel owners’ review and potential hotel match opportunities.
The site currently offers original F&B concepts created by Hilton Worldwide and existing concepts such as BGR – The Burger Joint, based in Bethesda, Md.; The Coffee Bean & Tea Leaf® and Ruth’s Chris Steak House to name a few. Additionally, there are more than 80 deals at various stages of a partnership. The website is expected to have 50 additional concepts available for hoteliers to choose from by year-end.