Going ‘Dutch’ to promote tourism, trade and investments


Rwandas recent investment seminar and promotion in the Netherlands was used as a launchpad for the inaugural edition of Discover Rwanda and its Dutch version Ontdek Rwanda. Aimed to show Dutch travelers the tourism attractions the Land of a Thousand Hills holds for visitors it is equally aimed at attracting more investments from the Netherlands to Rwanda, encourages increased trade and closer technical cooperation between the two countries.

KLM Royal Dutch Airlines is now connecting Amsterdam five times a week with Kigali, making travel by the Dutch to Kigali easy with a nonstop connection and offers substantial cargo space for both imports to Rwanda and exports to the Netherlands of produce.

The seminar and magazine launch was attended by a wide cross section of the Netherlands business community, including tourism operators and in attendance were officials from the Embassy, the Rwanda Development Board and Rwandas Private Sector Federation. Clearly, not resting on their laurels Rwanda just keeps going flat out to promote, promote and then promote some more.

Compiled by Jackie
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