The city of Munich is currently conducting travel and tourism market research online to find out more about the LGBT (lesbian gay bisexual transgender) market segment.
The city is hoping to gain differentiated knowledge of the LGBT travel market, which will then be used to design suitable marketing strategies. Of particular interest to the city is the image that Munich projects for this particular target group. What particular areas does it look for, what Munich offerings does it take advantage of, and what are the key criteria for choosing to travel to Munich. The survey also aims to analyze the role the annual Christopher Street Day parade (CSD) – the largest LGBT event in the city – plays in picking Munich as a travel destination.
The Munich Tourist Board has been active for years in the LGBT market segment and has long integrated it into its marketing efforts.
For over 20 years already, the city’s Lord Mayor, patron of the Christopher Street Day, has opened the council chambers for the “Townhall Clubbing,” the event’s core party.
Munich was Europe’s first municipality to nominate a candidate for the City Council from a gay-lesbian voter association.
Munich has been a member of the IGLTA (International Gay and Lesbian Travel Association) since 1988, making it the first European town in which this federation has been organized.
It is that incomparable mix of tradition and cosmopolitanism, engagement and tradition, of high-tech and earthiness, of innovation and charming serenity that draws tourists to the city from the world round? Munich has everything a visitor could want for a perfect stay: a broad and diverse arts and cultural scene, a well-developed beer culture and a wide assortment of gastronomical venues, a lively scene, bar and night life, unlimited possibilities for sports and shopping and a top-notch public transportation network. The city also offers outstanding leisure and recreational value thanks to its many green areas, like the English Garden, the banks of the Isar River, the many palace parks and the proximity to the lakes and Alps of Upper Bavaria.