Burj Khalifa Dubai , at the top of the world’s highest observatory deck with an outdoor terrace, has defined its credentials as one of Dubai’s most popular tourist attractions, welcoming over 1.87 million visitors in 2013.
Visitors to the observatory deck, located on Level 124 of Emaar Properties’ global icon Burj Khalifa, increased 13 percent in 2013, up from 1.66 million visitors the previous year. International tourists accounted for over 50 per cent of all visitors to the leisure attraction, which offers majestic views across Dubai and the Arabian Gulf.
Germans comprised the most number of international tourists at 23 percent, followed by visitors from the UK (15 percent); Russia and India (11 percent each); US (10 percent); Saudi Arabia (7 percent); Australia, Italy, and China (5 percent each); and France and the Netherlands (4 percent each).
Further underlining its popularity, At the Top, Burj Khalifa, was this year crowned ‘Best Tourist Attraction in the Middle East’ at the Conde Nast Reader’s Choice Awards.
Ahmad Al Falasi, Executive Director – Property Management of Emaar Properties PJSC, said: “At the Top, Burj Khalifa is a key contributor to Dubai’s tourism sector and is not only a must-see attraction for tourists but also popular among UAE residents. The one-of-a-kind attraction offers unparalleled views across the city, which inspires visitors to return time-and-time again.”
The observation deck served as a popular venue for media briefings and special events, and promoted local talent through the Art At The Top’ competition organised in partnership with The Ara Gallery, to encourage Emirati artists.
Supporting health and well-being initiatives, the destination also hosted yoga sessions and reached out to the community through a number of corporate social responsibility initiatives. Last year, more than 20 visits were organised for groups from different charity institutions.