With just days to go until the launch of ITB Berlin 2012 – the world’s leading travel trade show – Breaking Travel News sat down with David Ruetz, head of the annual event, to discuss what visitors can expect this year.
Breaking Travel News: ITB Berlin has firmly established itself as the most significant event of its kind in Europe, if not the world. To what do you attribute this success?
David Ruetz: The show provides an accurate picture of the state of the world travel industry: not only are all sectors of the leisure market represented but, with its Business Travel Days, ITB Berlin acknowledges the growing importance of a vital and expanding segment.
In addition, ITB Berlin is staging the largest and most important convention of industry experts in the world since 2004.
Experts from every source and destination country in the world find out about the latest industry trends and discuss business strategies at the accompanying ITB Berlin Convention.
From March 7th to 11th 2012 we expect around 11,000 exhibiting companies and organisations from more than 180 countries to be present in the 26 halls on the Berlin Exhibition Grounds.
These figures are an impressive reflection of ITB Berlin’s importance as the world’s leading travel trade show.
BTN: How do you stay ahead of the competition; for example, World Travel Market in London?
DR: The best way to ensure a trade fair is successful is for it to continuously evolve as an industry platform. This attracts both trade visitors and members of the general public, something which ITB Berlin has accomplished very well.
This year ITB Berlin will introduce an exclusive Buyers’ Circle which will ease the workload of the tourism industry’s leading buyers at ITB Berlin.
We are offering leading buyers from the international tourism industry a suitable environment, concentrating valuable.
Intense networking and obtaining the latest industry information are crucial to a buyer’s success. We therefore expect to be even more attractive to buyers from all over the world in the future.