BRAND KENYA TARGETS LONDON OLYMPICS


Kenya is seeking substantial publicity and exposure during the upcoming London Olympics, banking on the performance of their medium and long distance runners, as Brand Kenya is aiming to raise over 5 million US Dollars for a campaign co-sponsored by the Kenya Tourist Board, the Kenya Investment Authority, the Kenya Export Promotion Council and other national bodies with links to foreign trade.

Kenya has close trade links with the UK and is one of the Britains main foreign investment destinations in Africa and tourists from the UK to Kenya are amongst the leading nations in terms of arrival numbers.

Corporate sponsors are now being approached with the concept of a Kenya House during the July / August main Olympic Games and shortly afterwards the Paralympics which will extend the spotlight on the planned events into September. At the Kenya House will a series of events be showcasing Kenyan produce and products such as tea, coffee, flowers but also other exports like fruits and vegetables while highlighting investment opportunities in the energy sector, manufacturing, agro processing and of course the tourism industry.

The Kenya Tourist Board is expected to launch new promotional material, showing off not only the countrys best known attractions but also the newly opened tourists circuits in Western Kenya, while music, song, dance and poetry too will provide entertainment, highlighting the rich cultural variety of the country.

Kenyas National Olympic Committee has also thrown their weight behind the initiative, aimed to show Kenya from its sunniest side and capitalize on the world coming together in London this summer.

Compiled by Jackie
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