Today, Travel Leaders Group unveiled the 2015 results of its authoritative annual Travel Trends Survey. Based on the findings, there is a major shake-up among the most popular U.S. destinations heading into the New Year – the rugged and untamed beauty of Alaska, enjoyed via cruising, has dethroned Las Vegas and stands at #1 in an extremely tight contest that also includes Orlando, Maui, and New York City. The single, hottest destination trend in travel last year – European river cruising – jumps up another spot in 2015 to #4 on the Top International Destinations list, just behind Caribbean cruising, Cancun (Mexico) and London, respectively. This year’s survey results also reveal that 96.5% of travel agents surveyed state client spending will be the same or higher in the coming year and 85% of agents indicate that 2015 bookings are on par or greater than this time one year ago.
This survey, based on actual booking data, was conducted by Travel Leaders Group from November 11 – December 8, 2014, and includes responses from 1,226 U.S.-based travel agency owners, managers and frontline travel agents from the flagship Travel Leaders brand, along with those affiliated with Travel Leaders Group’s Cruise Holidays, Cruise Specialists, Luxury Travel Network, Nexion, Protravel International, Results! Travel, Travel Leaders Corporate, Tzell Travel Group and Vacation.com units.
Liben added, “An interesting headline from last week was on the ‘Great Divide’ in which Wall Street is bullish and ‘Main Street’ is still a bit gloomy. From a travel industry perspective, our travel agents have never been more optimistic. Nearly 98% of Travel Leaders Group agents polled state they are positive or neutral on the outlook for their business in the coming year. What they have working for them is their passion, knowledge and expertise in matching the right vacation to the right individual and making certain each of our clients are getting the most value for the hard-earned money they are spending on travel.”