Airlines Cut Fares to Attract Customers


Due to the growing competition in the airline industry, players have had to revise fares downwards to attract customers and remain relevantly competitive in this low season.

British Airways recently slashed its return ticket to London from Shs3.5 million ($1500) for customers on the World Traveller Plus class to Shs2.35 million ($999). A return ticket for economy class costs Shs1.17 million ($499), down from Shs1.6 million ($699).

The discounted fares, however, exclude taxes and run up to June 20, for customers on the World Traveller Plus and economy class respectively.

British Airways Uganda Country Manager, Ms Faith Chaivetzi, said the offer re-emphasises the airline’s understanding of the needs of the market.

The offers come at a time when the volumes of travel are low, as it is usually the case for the period after Christmas, which also coincides with winter. This business model of lowering prices seeks to attract more customers to generate more revenue from additional traffic.

Kenya Airways (KQ) also slashed prices on local routes in February to about Shs172,425 (KShs6,200) for a return ticket from Nairobi to Mombasa, from Shs417,158 (KShs15,000).

Compiled by Jackie

Uganda Tourism news, Uganda safari  news , Gorilla trekking

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