ACC Liverpool is currently comprised of the BT Convention Centre and Echo Arena. Since opening in 2008, ACC Liverpool has contributed ￡860m to the local economy, and construction is underway on Exhibition Centre Liverpool and integrated Pullman hotel, scheduled to open in the autumn of 2015.
ACC Liverpool has appointed a US market representative as part of its strategy to bring additional international and North American-based congresses to the UK city. The venue will work closely with Peter J Berry, certified association executive (CAE) of Berry² & Associates, LLC.
Working alongside ACC Liverpool’s international team, his role will include targeting North American and global associations, with US-based members, which have the potential to hold their meetings in Liverpool.
Berry was founder and president of Association Resources (AR) for more than 30 years, an international association management firm based in Hartford, Connecticut. He grew the company to more than 60 staff, managed 20 associations and created a satellite office in Washington, DC. Berry now provides consultancy services in the meetings and association management sectors.
Berry was also executive director for the International League Against Epilepsy (ILAE) and the International Association of Campus Law Enforcement Administrators (IACLEA). He is currently a global taskforce member of the Professional Conference Management Association (PCMA).
Kerrin MacPhie, ACC Liverpool director of sales, said: “Peter shares our vision and recognizes that Liverpool is a city that has flourished over the past decade and will continue to do so, particularly with the addition of Exhibition Centre Liverpool which will enable us to attract larger international congresses.
Forthcoming international congresses at ACC Liverpool include Arbonne Advantage Conference, EuroLabFocus 2014 and the European Society of Surgical Oncology (ESSO).