Travel and Tourism Industry response for next year’s ASEAN Tourism Forum (ATF) has been positive, with over 350 TRAVEX (travel exchange) booths contracted and some 550 applications for the Hosted Buyers Program.
The TRAVEX sellers, made up of suppliers of ASEAN travel and tourism products and services, come from the 10 member nations of ASEAN – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – and together will take up 8,000 square metres of space.
ATF aims to promoting ASEAN as a single destination and hosting of the event is rotated among the member countries each year.
Participation from host country Myanmar is at an all-time high. U Phyoe Wai Yar Zar, Chairman of Myanmar Tourism Marketing (MTM), said, “The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar.
Accor, the world’s leading hotel operator and market leader in Europe and Asia Pacific, which is participating in ATF 2015 as a TRAVEX seller, is optimistic about Myanmar’s tourism future. Mr Philippe Battle, Accor’s Area General Manager for Myanmar, said, “Myanmar is a promising market and a new frontier for us in Asia. We have one hotel open in Myanmar – MGallery The Lake Garden Nay Pyi Taw, and a Novotel resort in Inle Lake scheduled to open by October 2014, followed by a Novotel hotel in Yangon. Next year’s ATF in Myanmar will help showcase the country’s potential and we are confident that we will see a rapid growth in bookings in the years to come.”
U Khin Aung Htun, Joint Secretary of Myanmar Tourism Federation, the organiser of ATF 2015, said, “We are very pleased to have the backing of the local private sector companies for ATF and are confident that together with the support of the Myanmar government and all other industry players, ATF 2015 will be a highly successful event and a milestone for our country.”
International standard MICE venue
The official venue for ATF 2015 has been confirmed as Myanmar International Convention Centre (MICC) 1. The key components of the official ATF 2015 programme, such as TRAVEX and ASEAN Tourism Conference, will be held at the newly completed 60,000 square metre exhibition and convention centre. The venue has hosted numerous national level meetings and international business events, including the recently concluded 24th ASEAN Summit.
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